The DMC Initiative developed this series of IDs for Australian Television Channel, FOX CLASSICS.
the ID series was designed to take viewers on a guessing game journey through the world of classic cinema.
Each ID interprets a series of films, merging them together through iconic design and audio.
CREDITS /
CLIENT - FOX CLASSICS
Channel Creative Director: Uriah Blair
STUDIO/
The DMC Initiative
Creative Director: Nathan Drabsch
Lead Designer: Luke Xavier Bell-Booth
Designers: Zena Santos, Bernard Tan
Audio Design & Composition: Mark Brandis @ ism studios
AWARDS
2012 CREATE Desktop Design Award Winner - MOTION
2012 PromaxBDA ANZ GOLD Awards
- Most Outstanding Promo of the Year
- Best Television Image Campaign
- Best Television Image Promo
- Best On-Air Branding Design
- Best CG Animation
- Best Design Without Footage
- Best Promo Not Using Program Footage
2012 PromaxBDA ANZ SILVER
- Best On-Air Ident Design (Out of House)
- Most Outstanding Design in Promotion
2012 PromaxBDA World GOLD – Best Television Branding/Image
2012 PromaxBDA World SILVER- Best Design
2012 PromaxBDA World BRONZE – Best Television Branding/Image Campaign
2012 Astra Industry Awards - Most Outstanding Channel Image Spot
Inclusion in STASH 89, Featured on Motionographer, Computer Arts Magazine

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